Packaging
Project: Let It Flow
Client: University Project
Brief: The objective of this project was to design packaging for a boutique product, including the creation of the brand identity, the product, and three distinct variations. A key challenge was creating packaging that captured the brand's essence and adhered to specific dimensions (83mm x 135mm) while using only two spot colours.
Let it Flow is an Australian brand dedicated to producing genderless period underwear with a mission to destigmatize menstruation by bringing open and honest conversations to the forefront.
The brand positions itself as progressive and inclusive, emphasizing the importance of using appropriate and direct terminology when discussing menstruation.
By calling things by their name, "Let it Flow" aims to empower individuals and promote a more informed and accepting attitude towards menstrual health.
