BRANDING
Project: ÖKO Dental Care
Role: Designer
Client: University Project
Brief: To design a brand visual identity and establish the brand's core values, mission, and overall positioning within the market.
ÖKO is a German brand committed to revolutionising dental care products by making them environmentally sustainable while maintaining the highest quality standards—their design philosophy centres on using minimal materials to conserve resources and reduce environmental impact.
Their mission: To redefine dental care by creating high-quality, environmentally sustainable products that emphasise minimal material usage. They innovate with reusable products and refill concepts, reducing packaging to lessen environmental impact.
Brand Values: Sustainability, Innovation, Nature.
The brandmark was designed to represent the dental care industry while emphasising the brand's values: nature, sustainability, and innovation.
